How to Start a Natural Hair Blog: 10 Top Tips
The natural hair movement is about empowering people of colour to love their beautiful natural hair, curls, coils, kinks and all. Unsurprisingly, it’s often hard to know where to start but one area where the movement has continued to thrive in the online community of natural hair care, where people with all hair textures can share tips and support one another on their journey to healthy natural hair. Blogs are just one of the amazing platforms that can be used to both find and share information about afro hair, so why not set up your own? Not only is running a blog a great way of documenting your progress, but you can connect with naturalistas all over the world! Here some 10 top tips to help get you started.
Before you can get writing, you must take care of the practical steps first. If you’re serious about blogging, don’t skip out the most important areas as having a good base for your site will eliminate complications further down the line.
Pick a catchy name for the blog
What are you going to name your blog? Try to think of something unique that relates to your content. A catchy name will stick in people’s minds so they are more likely to return but don’t choose something too complicated. You should also consider your target audience and the type of blog name that will get them to click rather than simply scroll over your site.
Buy domain name
Once you’ve come up with a blog name, it’s a good idea to purchase a domain (be mindful that not all names will be available so you may have to tweak it). Having your own domain will build credibility, allow you to protect the copyrights of your work and improve your blog’s relationship will google which means more visibility. There are plenty of options when it comes to buying a domain name, it really is up to you where you go, but you can always try GoDaddy, 123Reg or Names.co.uk
Choose a hosting plan
Next, you will need a hosting plan – you can think of this as like a home for your blog. This is provided by a web host who stores your files, assets and databases on a secure server so when someone visits your domain name your website is accessible. You can usually buy domain names and hosting plans with the same provider, so you have all your stuff in one place (simpler if you are not really into too much techy stuff). Feel free to check the likes of GoDaddy and 123Reg for hosting plans.
How to create amazing content
Now its time for the fun part of planning your blog content. Your blog should be interesting for your audience but enjoyable for you to write too, as this will affect the quality of your content. Be creative and go for relatable topics that other natural hair enthusiast will find helpful, interesting and engaging. Do not forget good keyword research, as you plan your topics. Keyword research will help you target topics that people are searching on the internet.
There are plenty of tools to help you check keywords, but a good free alternative could be Ubersuggest
Don’t hesitate to use alternative channels and get in front of your camera for short, insightful videos, or start a weekly 5 mins podcast. Don’t be shy!
Choose interesting topics
If your content isn’t offering anything new then you’re going to find it hard to stand out. As a natural hair blogger, use your own experiences to offer top tips and discuss some of the challenges you’ve faced and overcome. Thought-provoking topics will get people wanting more and help you to establish your niche in the world of blogging.
The tone of your blog will also be very important to actually differentiate you from other blogs: try to be fun, personable.
Set your short-term and long-term goals
Basing your content around your goals is a great way of staying motivated. A short term goal could be to reach 50 daily visitors, or gain 100 followers on Instagram; whereas your long term goal may be to establish yourself as a trusted natural hair blogger. Your bigger goals may seem out of reach, however, creating smaller stepping stones will keep you on track for success.
Remember: Google algorithm could take anywhere between 6 to 9 months before starting ranking your content on the search engine, so don’t be afraid or ashamed to start small.
Always use high-quality pictures
Images will give your blog posts another layer of engagement and help to demonstrate what you’re talking about. But, you must use high-quality images as they will make your blogs look professional, plus images break up the text and make it easier to digest so your readers stay interested. You should either take your own photos on a high-quality camera or use professional royalty-free images.
Growing your blog
One of the greatest rewards of blogging is seeing your engagement levels grow and getting feedback from your audience. While your blog will grow organically as you produce more content, there are a few other ways to get seen and connect with your target audience. You can:
– Organise giveaways
– Partner with brands and small bloggers
– Interview other natural hair bloggers, natural hair entrepreneurs on your blog. People love to be approached to discuss their passion. On the Afrocks we interviewed several entrepreneurs. It’s a great way to get some visibility!
– Write guest posts on other blogs or hair magazines. Don’t be afraid to cold-email them with a topic you want to discuss!
– If you have a little bit of budget, you can advertise your blog on Facebook and Instagram for as little as £3 per day. Boosting your blog for a week will only cost you £21. That’s about 5 chai Latte at your local cafe when you think about it 🙂
Use social media to boost visibility
Why not create a social media account that links to your blog? Instagram is an effective way of sharing small snippets from your blog and encouraging people to visit your site. Use hashtags relating to natural hair so you’re part of the community and before long you’ll have your own following. Don’t forget to keep your page updated every time you post a new blog to gain as much traffic as possible to your site. You can also create a Twitter account, where there’s a strong natural hair/afro hair community.
Attend networking events
As well as using the power of social media to connect with people, attending networking events is an opportunity to show who’s behind your blog. Keep an eye out for natural hair events in your local area or travel opportunities where you can get involved and met others in the community. Tell people about your blog most importantly always be yourself. You never know who you could meet so be authentic and build strong relationships with other bloggers, businesses and influencers for a chance to collaborate and support each other.
Monetise your blog
Did you know what you can make blogging your full-time job? If you have a loyal, engaged audience this can be very valuable and turn your hobby into a successful side hustle or career. There are several ways that you can monetise your blog such as affiliate marketing, ads or charging a company for reviewing their products.
You, however, have to generate a huge amount of traffic to your blog before being able to monetise on a high level. But who knows…?
Don’t give up
Last but not least, never give up. Your blog will not be an instant hit overnight and it will take a lot of hard work. Blogging should be fun so try not to stress yourself out with numbers and clicks, instead, write about topics that spark your interest and put some personality into your writing – if it feels like a task you won’t enjoy it.
So now you know some of the best top tips for starting a blog, what are you waiting for? Set up your blog today and show the natural hair community what you’ve got!